Subways and Rapid transit systems offer station dominations for advertising saturation. The advertiser chooses a high traffic station that has a multitude of advertising opportunities.
These opportunities usually consist of floor graphics, backlit signage, wrapped column and sometimes hanging banners. They often also include areas that
aren’t normally used- soffits, stair risers -Station dominations usually have high-impact display sites strategically placed in high-traffic areas.
It gives creative scope to Out of Home allowing greater creativite freedom. It’s unique in providing an architectural context in which the media is understood as people move through the space.