Billboards are the largest and most impactful of the standard-sized OOH media formats. Located primarily on major thoroughfares, they attract high-density consumer exposure (mostly due to vehicular traffic, but often to pedestrians as well).
Billboards have heightened visibility due to their size, but also through creative customization including extensions, dimensional designs and/or moving parts. Some say commuters welcome viewing billboards as a diversion from their daily commute, which can be draining and for some even boring.
Durable long-lasting flexible vinyl faces present a uniform appearance with excellent color and resolution for outstanding visual results.